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Showing posts from March 20, 2011

MANGO CARVING VIDEO (YOU HAVE TO SEE THIS!)

PERU PRESEASON (2010 - 2011) FLORATION AND FRUIT SET (OCT. 2010)

Before there was a bumper crop from Peru, there was a bumper floration (Infloresence) from Peru.
GROWERS CORP. covered the story back in October on their blog (www.growerscorp.com/blog)
Here are some pictures from Piura region of northern Peru.:


FOCUS ON SUSTAINABILITY: FAIR FOOD ORGANIZATION

By Will CavanExecutive Director IMO March 20, 2011
One of the pillars of the IMO has always been sustainabilty. In that effort the IMO always has supported causes that address this issue as well as Social Responsibility.
Here is a focus on a group that the IMO hopes to establish a cooperative agreement with in the near future
The group is called FAIR FOOD and here is some background:

Source:      http://www.fairfood.org/facts/sustainability-initiatives/

A VISIT TO KAUAI'S BOTANICAL GARDENS

Visiting botanical gardens on Kauai, the anything-grows Hawaiian islandBy Kristin Jackson Seattle Times Posted: 03/20/2011 12:00:00 AM PDT




At home in soggy Seattle I'm a lackadaisical gardener, yet visiting Kauai has turned me into a garden-loving tourist. Kauai, like its sister Hawaiian islands, is a botanical bonanza. Bathed in the island's natural steroids of endless sunshine and warm-rain cloudbursts, plants flourish. Wandering through one botanical garden I gaped at a croton, a broad-leaved tropical plant, that towered over my head; my houseplant version had shriveled and died when it was barely 6 inches tall. Almost anything can, and does, grow in Kauai in the wild and in its botanical and home gardens. The island's lusher north and east sides are a kaleidoscope of luxuriant ferns, rope-thick vines, lacy orchids and shimmering flowers, mango and guava trees and stately Cook pines, almost 200 feet tall.

AND THE WINNER IS: BEST USE OF MANGO NAME IN A NON INDUSTRY SETTING

By Will Cavan
Executive Director
IMO




March 20, 2011




The IMO has featured on our Blog a focus called MANGO IN OTHER INDUSTRIES.


From the very beginning the IMO has been a proponent of BRANDING our industry name.


No food or Beverage should use OUR name (MANGO) with out OUR PRODUCT in it.


This is simply false advertising and a dis service to the MANGO INDUSTRY.


The same goes for other industries. 


If you want to use MANGO in your name you should represent the fruit which you are claiming to represent.




Of all the major name uses on the internet for the word MANGO only one truly does our industry justice:

MANGO AIRLINES OF SOUTH AFRICA!


www.flymango.com


The airline promotes our name and in addition does 


wonderful community work and outreach using the mango 


name. For that reason, the IMO salutes you!



Social Investment Mango is passionate about the people of South Africa and has engaged in several community based initiatives that have included, among others: Partnering with Tempest Car Hire in grassroots so…

MANGO NAME IN OTHER INDUSTRIES: MANGO ACCOUNTING FOR NGOs (UNITED KINGDOM)

Mango's mission is to strengthen the financial management and accountability of humanitarian and development NGOs and their partnersby providing: financial training for NGO stafffinance staff to work with NGOsconsultancy servicespublications, including our free online Guideprofessional networking opportunities.


MANGO NAME IN OTHER INDUSTRIES: MANGO AIRLINES (SOUTH AFRICA)

Mango was this year again recognised as the coolest low cost airline in South African skies at the Generation Next awards in Johannesburg this week. The airline, overall second to South African Airways, pipped its budget peers to pole position in the annual survey of 5800 young South Africans. In 2009, Mango was also ranked coolest low cost carrier. 

BELGIAN IMPORTER SPECIAL FRUIT ENJOYING SUCCESS WITH CLAM SHELL PRESENTATION

Belgium & France Growing taste for the exotic Demand for exotic fruits is still rising in Europe, particularly for ready-to-eat lines, as Special Fruit continues to procure increasing volume from Latin America

By TOM JOYCE tom@fruitnet.com
From the SPECIAL FRUIT WEBSITE (Reformatted by IMO BLOG)
imango.org@gmail.com



Belgian importer Special Fruit relies heavily on Latin America for its  supply of  mango.

FOCUS ON DIVERSIFICATION: MANGO WATER ICE IN PHILLY

Source: Philly.com






The store, at the corner of 63d and Race, the first in a long line of rowhouses, has been a staple in West Philadelphia since 1925. Generations of loyalists have come from near and far to stand at the window, and they were there Friday, the warmest day of the year with temperatures above 70 degrees.



PEPSICO AD CAMPAIGN A WINNER WITH MANGO DRINK IN INDIA

Source: Business Standard newspaper India

Summer of contentArunima Mishra / New Delhi March 21, 2011, 0:32 IST

Slice aims for a bigger share of the juice drinks market with its new Aamsutra campaign

As the heat beats down, beverage makers are ready to slug it out once again. Carbonated drinks may rule the market, but the health-conscious consumer is increasingly turning on to juices and juice-based drinks. PepsiCo wouldn’t like to miss out on this opportunity. Early on this season, it has been pitching hard for its mango-pulp drink Slice. An advertising campaign featuring actress Katrina Kaif — called Aamsutra — is running in burst mode on almost every eyeball-drawing television channel. PepsiCo is certainly hoping to snatch a bigger share this year for Slice from Parle Agro’s Frooti, the market leader and Coca-Cola’s Maaza.



GOOD DEEDS

A Special tribute to the good work being done by MANGO AIRLINES in South Africa !



Social Investment Mango is passionate about the people of South Africa and has engaged in several community based initiatives that have included, among others: Partnering with Tempest Car Hire in grassroots soccer development through the Dreamfields programme, thus far sponsoring 52 schools and hosting three regional tournaments.
Partnering with UNICEF in an online fundraising campaign to collect contributions to the organisation’s programmes leveraging sport, in particular soccer, as youth development platforms.
Hosting several educational experiential days at the National Zoological Gardens for underprivileged children.
Planting of trees as part of its carbon offset programme.
http://www.flymangonews.co.za/about/

MANGO NAME IN OTHER INDUSTRIES: MANGO CLOTHING LINE

The most popular web search turns up a clothing line from Spain.

Source: www.mango.com


MANGO NAME IN OTHER INDUSTRIES: MANGO INTERNATIONAL RENT-A-CAR (INDIA)

Mango International cars are maintained and managed as per OEM norms. The salient features of our services are mentioned below:  All seats have seat belts.Fleet not older than 3 years.All chauffeurs are courteous, trained, uniformed and English speaking.Proper Academic training to chauffeurs.All Chauffeurs carry mobile phones.All car cabins are fitted with room freshener.Accessories: Daily Newspaper, Magazine, Umbrella, Torch, Soft tissue Papers, Medical Kit, Fire Extinguisher.24x7 operations through trained professional.

MANGO NAME IN OTHER INDUSTRIES: RED MANGO YOGURT STORES (KOREA)

2009 OctobAs the original retailer of authentic frozen yogurt, Red Mango continuously strives to maintain seasonally fresh, nutritious food and drink offerings that reflect our strong brand reputation. Unlike competitor brands that use unhealthy artificial flavorings and high calorie, nutrition-depleted ingredients, Red Mango maintains its core philosophy of health and nutrition in all menu development led by our team of international culinary experts.Red Mango invites everyone to indulge in natural gourmet through our delectable dessert offerings that are healthy and nutritious enough to be eaten all day, everyday.Authentic frozen yogurt and a healthy, gourmet food and drink menu is just one component of the Red Mango experience. Red Mango stores have been designed to appeal to gourmet, health conscious customers with trend-setting design highlights that reflect active, healthy lifestyles.Loyal customers can relax in our comfortable environment while boosting nutrition and health by …