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Showing posts from February 21, 2012

GOOGLE+ GAINS MOMENTUM IN THE SOCIAL MEDIA CORPORATE BRANDING GAME ...

Last week, we took a look at a report that showed that the most popular pages on Google+ were becoming more consumer-focused. Now, according to a recent report from Socialbakers, those brand pages are growing faster on Google+ than on Twitter. The analytics site is measuring that growth by the number of followers a page has gained in one month.

Google+ introduced brand pages in November, while Twitter made the move, in an official manner in December, albeit limited to a few heavy hitters. But Twitter’s official brand pages are really a moot point here, because marketeers took to Twitter, capitalizing on the existing audience long before Twitter afforded them unique features that enhance the brand experience. In reality, Twitter has been home to brands far longer than Google+.

The fact that Google+ brand pages have only been around for four months could be part of the explanation as to why the growth has exceeded Twitter’s. On Twitter, out of the top 5 growing brands, H&M has seen th…

USA IMPORTERS LOSING INTEREST IN EXPENSIVE PERUVIAN MANGOES ...

Hot Water sheds expected to shut down early




February 22nd, 2012





U.S. mango importer Amazon Produce Network expects lower volume from Peru may lead to many packhouses closing up earlier than expected this year.





David Ponce




AMAZON PRODUCE Sourcing representative David Ponce tells www.freshfruitportal.com imports from the Andean country’s main mango region of San Lorenzo are about 20% lower than expected.


He says the region will be finishing its production soon but will still be followed by production in the areas of Motupe, Olmos and Casma.



“In Motupe and Olmos the volume should also be around 30-40% less than last year and could even be less because of the rains, and then you have the Casma area which is the latest production region in Peru,” he says.



“Because of the rains there were limited volumes going to the packing houses and the rain caused some damages in terms of quality, especially with cosmetic problems.



He says the packing houses will mostly be closed by week 11 due to the costs of …

PUTTING THE USA MARKET INTO PERSPECTIVE ...

By Will Cavan
Executive Director
International Mango Organization (IMO)
Vista, California




www.mangoworldmagazine.blogspot.com







Putting Global Mango Production / Consumption into perspective






March 18, 2011







Technology is an amazing thing.




Thanks to the internet and the amazing machines that crunch / mine data that is floating out there in cyber space, many questions can now be answered in seconds that were impossible to answer just a few years ago.



When the author attempted in 2003 to get a handle on Global Mango Production which ultimately is consumed in some manner, he relied on word of mouth and limited statistical data.



Today thanks in large part to cooperation like never before, among Industry associations, Governmental and Non Governmental Organizations,Growers associations and Marketing Boards, data is now assembled and exchange at lightning speed.



FAO, The Food and Agriculture Organization based in Rome and an integral part of the United Nations, has given the world a tool that would requir…

LINKAGE BETWEEN DRUG CARTELS & FOOD EXPORTERS REVEALED IN GUATEMALA ...

Tuesday, 21 February 2012 11:49
Guatemala to Extradite Son of Drug Trafficking Patriarch
Written by Elyssa Pachico






Guatemala will extradite a member of the notorious drug traffickingLorenzana family to the US, in a rare instance of an extradition case being resolved quickly in the Guatemala courts.


A Guatemalan court ruled February 20 that Elio Lorenzana, the youngest son of the Lorenzana family, should be extradited to the US, where he is wanted on drug trafficking charges.

The final authoritization must come from President Otto Perez.

The Lorenzanas are a family of contraband runners based mainly in eastern Guatemala, believed to have been involved in transporting drugs for decades.

The head of the family, Waldemar, alias "El Patriarca," built a business empire that mixed illicit activities -- mainly, transferring cocaine on behalf of Mexican and Colombian cartels -- with legitimate ones, including construction and food export companies.


Elio Lorenzana was arrested in November 20…

CONSUMPTION OF MANGOES DRIVEN BY DEMOGRAPHICS AND NOT MARKETING ORDERS ...

Latinos Driving Up Consumption of Exotic Fruits


Written By Nancy Averett

Published February 21, 2012

Fox News Latino




















When Maria Gonzalez first came to the United States to attend graduate school, she longed for the mangos and avocados of her native Venezuela.

“My aunt had a summer home near the beach that had mango and avocado trees,” says Gonzalez. “She would bring us boxes of them. There were so many, we would give them to everybody in the neighborhood.”


But when Gonzalez emigrated 27 years ago, it wasn’t easy to find such produce.


“I remember trying to find Cilantro to make ceviche and it was so hard,” she says. Today though, the zoology professor at Miami University of Ohio can buy everything from yucca to plantains at her local grocery store.




Consumption of exotic fruits in the United States is at an all-time high and experts say immigrants, especially Latinos like Gonzalez, are driving that trend.






“Fifteen years ago, you couldn’t find mangos in the majority of grocery stores. Now every s…

PERU'S BURGEONING EXPORTER LIST ...

bur·geon also bour·geon(bûrjn)
intr.v.bur·geoned also bour·geonedbur·geon·ing also bour·geon·ingbur·geons also bour·geons


1.a. To put forth new buds, leaves, or greenery; sprout. b. To begin to grow or blossom.



2. To grow or develop rapidly.

















ASOCIACIÓN PERUANA DE PRODUCTORES Y EXPORTADORES DE MANGOESTADÍSTICAS DE VOLÚMENES EXPORTADOS - PRELIMINARCOMPARATIVO POR EXPORTADOR CAMPAÑA 2011-2012




NºEXPORTADOR EIRLTOTAL CAJAS%Contenedores1SUNSHINE EXPORT S.A.C. 1,310,688