Skip to main content

Posts

Showing posts from April 6, 2014

ALEXA : NMB WEBSITE FAILS TO CAPTIVATE TARGET MARKET

The National Mango Board continues to fail at targeting markets and failing to understand promotion.






With an annual operating Budget in the millions of Dollars, the NMB is "under whelming" the market place.




Both the IMO & IPO websites out perform the National Mango Board (NMB) in the USA marketplace without any outside funding.






National (as in USA) is the Target Market for the National Mango Board (NMB) and to rank so poorly should make one wonder if this group is maximizing return on investment (ROI) for it's shareholders (Tax Payers)








The numbers speak for themselves. 


The object here is to score as LOW as possible.






What is Alexa Traffic Rank? In simple terms, Alexa Traffic Rank is a rough measure of a website's popularity, compared with all the others out there on the internet, taking into account both the number of visitors and the number of pages viewed on each visit. Alexa collects traffic data on a daily basis from millions of users who have installed the Alexa …